Helping ambitious founders scale revenue
The Future is Now.
Technology is a rapidly changing and hyper competitive environment. Prolonged time to revenue can break even the best solution. Our expertise, connections and market-building activities bend your revenue up faster giving you time and resources to thrive.
Case Studies
Explore all the ways we've helped businesses grow revenue through the Infrastrucutre Co. network, expertise and revenue bending activities.
Akord wants to expand their revenue opportunities, but tackling new markets required them to build a sales team. The problem was two-fold. Sourcing and interviewing candidates was time consuming and finding the right sales talent that can lead a technical sale, scale up new leads and start closing business was elusive.
Bundlr has built a very successful Web3 business but wanted to expand into Web2 enterprise opportunities. They needed to be sure that their expansion wouldn’t become a distraction from their Web3 customers and extensive development roadmap. Speed to revenue required immediate hiring and ongoing support of a dedicated sales team to build a pipeline of new business.
We drive value at the company level by speeding up time from idea inception to revenue scale. We help blockchain foundations thrive by enabling their ecosystem companies' source new customers, leading to increased transaction volume and better financial outcomes.
Scaling requires tremendous momentum.
We help you spin up your
revenue faster.
The Digital Economy is evolving from centralized to decentralized workflows starting at the application level and rapidly moving across the full-stack. The application level has variable risk, but the infrastructure is going to be persistent no matter how customer needs evolve.
To address this opportunity, we have created Infrastructure Ventures, which is a venture studio designed to support entrepreneurs build the next generation of decentralized infrastructure. We believe that one of the primary problems preventing Web3 companies from scaling is not the lack of great technology, but entrepreneurial experience in taking solutions to market (e.g. identifying customer needs, building MVP, data driven operations and fund raising). With the right founder, Infrastructure Ventures will identify a team of deep Web3 technology experts capable of building out any solution.
Infrastructure Ventures provides a Founder-in-Residence program with 10-months of support and offers access to our in-house sales team. We believe adding in sales support to source customers from pilot relationships to fully paying partnerships speeds up time to product market fit and revenue scale. Infrastructure Ventures offers:
Founder-in-Residence program
We actively search for engineers and product leaders that are ambitious and hungry. Our Founders are typically serial entrepreneurs and seasoned executives.
Seed Investment
Seed Investment - We provide $100K to a Founder for 10 months support and then $60K in funding to take a company to Seed Investment.
Follow-on Investment
We take a 5% stake in the NewCo and warrants for follow-on investment opportunities.
Follow-on investment in Series A and B are harder to land today than they were last year. Founders already in the market must be faster and more capable of demonstrating tangible results than ever before. Speed is of the essence.
To address this, we have built an enterprise sales team with a playbook. This playbook is based on the experience of the team and is designed to increase velocity to revenue scale. We believe that companies that can bend the revenue curve, by quickly training new sales representatives or coming up with optimal market-fit will significantly reduce time to revenue. Travel at the speed of light by accelerating from idea to MVP to with the support of an always-in-market customer insights and bend the revenue curve upward to meet and exceed your revenue goals with:
Market Identification
Identify ideal target markets from our knowledge of Web3 and our expertise in identifying critical revenue drivers.
Product Iteration
Get real-time feedback and line up pilot customers faster through our extensive network across enterprise and Web3 communities.
Customer Insights
Gather quantitative and qualitative insights that direct you to differentiated, high-value and profitable offerings that will result in successful Go-to-Market motions.
Sales Support
Utilize our in-house sales experts to source, select and onboard a business development and sales team that delivers revenue faster.
Training & Playbooks
Bring us into your existing business development and sales teams to build playbooks, market motions, and training programs.
Compensation and Goals
Right-size compensation and set sales goals and revenue targets that strike the best balance between motivated teams and manageable expenses.
Founders who push the revenue curve up will have increased valuation and more time to build successful businesses. In order to really scale, you’ll need partners that help build momentum. Partnerships are tricky, however. It is imperative that your business find the right fit or risk being dragged down by misaligned or competing objectives.
To create momentum, Infrastructure Co employs an enterprise partnership team that has extensive experience with both selling into Fortune 50 companies, as well as an understanding the dynamics of the Web3 ecosystem. We believe that our blend of Web2 and Web3 experience can help companies optimize their go-to-market strategy more quickly and then scale up sales teams to capture market share. It is critical to align your business with partners who will add the kind of revenue scale required for follow-on investment or profitability with:
Business Landscapes
Identify new partnership opportunities via an evaluation of the business landscape most likely to result in successful partnerships.
Target Analysis / Ideal Partner Profiles
Target the best fit through our always-in-market business development expertise and industry connections.
GTM Strategy
Build best-of-breed go-to-market plans with partners tuned to yield faster revenue growth for all.
Get Fast-Tracked
Infrastructure Co. has worked across the full spectrum of technology categories to drive innovation and improve business outcomes.
Gaming
Web3 also allows for the creation of non-fungible tokens (NFTs), which can be used to represent unique in-game items, such as rare weapons or skins. NFTs are stored on a blockchain, which ensures that they are one-of-a-kind and cannot be duplicated or copied. This creates a new revenue stream for game developers as they can create and sell unique in-game items to players.
DeFi
By enabling greater innovation and collaboration in the financial sector, web3 allows for the creation of new business models and the integration of various technologies which can lead to the development of new financial products and services that are more efficient, cost-effective, and user-friendly.
Art & Music
Decentralization has the potential to revolutionize the art and music sector by providing greater transparency, decentralization, and control to artists and musicians, and enabling new forms of fan engagement and revenue streams.
Identity & Analytics
Web3 can provide numerous benefits for the Identity and Analytics sector, including increased privacy, security, transparency, and data ownership, as well as improved data quality and cost savings.
Health & Pharma
Decentralization has the potential to transform the Health & Pharma sector by improving data security, interoperability, patient control, supply chain management, and clinical trials.
Communications
Overall, Web3 technologies have the potential to revolutionize the communications sector by enabling more efficient, secure, and community-driven communication and data exchange.
Energy
Overall, Web3 technology has the potential to revolutionize the energy sector by enabling greater efficiency, transparency, and accountability in energy trading and management.
Supply Chains
Decentralizing supply chains have the potential to bring significant benefits to the supply chain industry, including improved transparency, traceability, efficiency, sustainability, and trust.
ESG
Overall, Web3 technologies offer a range of potential benefits for ESG initiatives, including greater transparency, accountability, and sustainability.
Transportation
The benefits of web3 for the transportation sector are still being explored and developed, but already have the potential to revolutionize the industry by improving efficiency, transparency, and security while creating new opportunities for collaboration and innovation.
Retail
Overall, web3 has the potential to revolutionize the retail sector by creating a more transparent, secure, and efficient ecosystem for buying and selling goods and services.
Gaming
DeFi
Art & Music
Identity & Analytics
Health & Pharma
Communications
Energy
Supply Chains
ESG
Transportation
Retail
Companies Supported
Years of sales, marketing
and VC experience
About Us
Our Experience:
We are experienced founders and builders that have taken companies from inception to enterprise grade sales and ultimately to successful exits. We have been through many cycles of technological evolution and have built a keen understanding of enterprise business requirements, sales methods, data science and personas as well as the knowledge of what value propositions will resonate with large corporate buyers. We are also very attuned to the blockchain technology/Web3 innovation and persona and are uniquely able to provide the bridge that both businesses and blockchain tech companies need to create a virtuous cycle of successful innovation, leading directly to improved business results and better customer experiences.
Our History:
We started as the enterprise go-to-market team for the Arweave ecosystem. The Arweave Foundation invested in an enterprise team to support the 200 ecosystem companies that have built on top of the Permaweb. Based on our proven playbook, Infrastructure Co. now works across the whole blockchain industry working with multiple L1s and L2s to help them build successful ecosystems. Our Values:
Our focus is working with ambitious entrepreneurs to help them achieve revenue scale. Infrastructure Ventures provide founders with the path to get from idea inception to product market fit and initial revenue. Infrastructure Co. achieves this by helping startups take product market fit and then build the team, processes and GTM execution to achieve scale.