Bundlr is a decentralized storage gateway, providing fast, multichain support for Arweave. Bundlr has had great success within the Web3 community by scaling up data storage for dozens of programs including NFT marketplaces MetaPlex and Solana.
Challenge
Bundlr has built a very successful Web3, but was looking to expand into Web2 enterprise opportunities. They wanted to be sure that their expansion wouldn’t become a distraction from their Web3 customers and extensive development roadmap. Speed to revenue required immediate hiring and ongoing support of a dedicated sales team to build a pipeline of new business.
Solution
Bundlr asked Infrastructure Co. to analyze their technology and provide a comparison to competing cloud storage providers. Using the competitive differentiators, Infrastructure Co.’s sales team came up with customized pitches using a variety of revenue driving and Op-ex saving value propositions.
Business Development
After testing the pitches, the sales team started an outbound prospecting approach of email, social and conference attendance. The sales team worked closely with Bundlr’s CEO and COO to ensure new opportunities mapped to the product’s capabilities.
Outbound Prospecting
Bundlr chose to use the Infrastructure Co. due to our in-market knowledge of selling decentralized storage to the entertainment and gaming industries and our presence in the US market. Specific activities include:
Results
More Deals: The Infrastructure Co. sales team sourced over 10 deals in 3 months, with most opportunities in the gaming industry.
Enhanced Product Development: Insights from market feedback during the sales process and attendance at leading conferences were used to inform Bundlr’s product roadmap.